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Journal of Business Research (JBR) - Volume 23, Issue 3 论文列表

本期论文列表
An aggregate contextual choice model for estimating demand for new products from a laboratory choice experiment

Screening for interactions between design factors and demographics in choice-based conjoint

A nonparametric of attribute test interaction in consumer utility using graded comparisons

Analysis of the reliability of preference ranking data

Clothing as communication in two business-to-business sales settings