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Journal of Business Research (JBR) - Volume 24, Issue 1 论文列表

本期论文列表
Editorial Board

Introduction to special section on marketing in Poland in a centrally planned economy

Consumer behavior in economics of shortage

Industrial buying behavior: The case of Poland

Distribution as a barrier to application of marketing in the centrally planned economy (case study of Poland)

Determinants of private business activities in Poland

Ways of entering the Polish market by foreign companies

Channel members' behavior in industrial markets in Poland

Development of small private companies and their marketing activities

Conditions for joint ventures with foreign participation in Poland

The United States export and foreign direct investment linkage in Canadian manufacturing industries