Semantic and structural delineation of market scenarios by the event bush method

作者：

Highlights：

• Novel method of knowledge engineering, the event bush, is applied to market studies.

• The method links the meanings of terms with the structure of the subject area.

• The method brings strict models and intuitive judgments in one framework.

• Hidden similarity between market environments can be captured and analyzed.

摘要

Considered is the retrospective application of a new method of knowledge engineering, the event bush, to a real collision that took place in the North-American market of cool sparkling drinks in the 1980s. The paper briefly introduces the modeled task, provides an outline of the method, presents the results of modeling and discusses them, stressing new opportunities for market analysis and directions of further work. The results of modeling provide ground to reasonably expect improvement of consulting and advising services with application of the event bush method.

论文关键词：Event bush method,Scenario,Consulting,Market,Knowledge engineering,Expert

论文评审过程：Received 7 May 2012, Revised 25 July 2013, Accepted 25 July 2013, Available online 8 August 2013.

论文官网地址：https://doi.org/10.1016/j.dss.2013.07.008