Knowledge-based systems for strategic market planning in small firms

摘要

This paper gives an overview of strategic planning and decision-making in small firms, together with a discussion of the use of knowledge-based systems in strategic market planning. Furthermore, we describe the STRATEX system, which is a knowledge-based system for strategic market-planning in the export trade of fish and fisheries products. The results of the pilot system development of STRATEX are briefly presented, along with a discussion of needs for further developments in this field.