Social commerce adoption using TOE framework: An empirical investigation of Saudi Arabian SMEs

Highlights：

• This study examines the factors that affect the intention of Small and Medium Size Enterprises (SMEs) to use social commerce as a business tool.

• The researchers used the Technology-Organization-Environment (TOE) as the theoretical framework.

• The study tested the model and related hypotheses, using structural equation modelling.

• The data was collected from 181 SMEs in Saudi Arabia.

• The results indicate that the environmental context, had the most significant influence on behavioural intention to use social commerce by SMEs.

摘要

•This study examines the factors that affect the intention of Small and Medium Size Enterprises (SMEs) to use social commerce as a business tool.•The researchers used the Technology-Organization-Environment (TOE) as the theoretical framework.•The study tested the model and related hypotheses, using structural equation modelling.•The data was collected from 181 SMEs in Saudi Arabia.•The results indicate that the environmental context, had the most significant influence on behavioural intention to use social commerce by SMEs.

论文关键词：Social commerce,Small and Medium size Enterprises (SMEs),Technology-Organisation-Environment (TOE) framework,Saudi Arabia

论文评审过程：Received 29 October 2019, Revised 13 March 2020, Accepted 13 March 2020, Available online 21 March 2020, Version of Record 21 March 2020.