Why free does not mean fair: Investigating users’ distributive equity perceptions of data-driven services

作者:

Highlights:

• Validation of a new distributive equity scale for free data-driven services.

• Reconceptualization of individual’s perception of these services.

• User’s and provider’s net value is related to distributive equity perceptions.

• The higher distributive equity perceptions the higher user’s satisfaction.

• Satisfaction mediates the link between distributive equity and continued use.

摘要

•Validation of a new distributive equity scale for free data-driven services.•Reconceptualization of individual’s perception of these services.•User’s and provider’s net value is related to distributive equity perceptions.•The higher distributive equity perceptions the higher user’s satisfaction.•Satisfaction mediates the link between distributive equity and continued use.

论文关键词:Information privacy,Equity theory,Distributive equity,Free data-driven business models,Value of data

论文评审过程:Received 9 March 2020, Revised 10 February 2021, Accepted 10 February 2021, Available online 1 March 2021, Version of Record 1 March 2021.

论文官网地址:https://doi.org/10.1016/j.ijinfomgt.2021.102333