Influence-based approach to market basket analysis

作者：

Highlights：

• We propose an approach to MBA based on the notion of social influence.

• Influential products increase the influence spread compared to other approaches.

• Our approach better captures the dynamics of the sequence of transactions for MBA.

• Customers that bought influential products will probably buy influenced ones.

• Discovering influential products allows us to intensify the marketing on these set.

摘要

•We propose an approach to MBA based on the notion of social influence.•Influential products increase the influence spread compared to other approaches.•Our approach better captures the dynamics of the sequence of transactions for MBA.•Customers that bought influential products will probably buy influenced ones.•Discovering influential products allows us to intensify the marketing on these set.

论文关键词：Social influence,Market basket analysis,Credit distribution model

论文评审过程：Received 15 April 2017, Revised 27 December 2017, Accepted 16 January 2018, Available online 29 March 2018, Version of Record 13 September 2018.

论文官网地址：https://doi.org/10.1016/j.is.2018.01.008