Reviews with revenue in reputation: Credibility management method for consumer-opinion platforms
作者：
Highlights：
• Introduces gamication to encourage users to review eagerly — reviewers are “gambling on reputation”
• Reviewers earn reputation and reviews accumulate credibility.
• Reviewers’ reputation is called wealth and is measured in “reputation dollars”
• To submit a review the reviewer must invest some of his/her reputation dollars.
• RRR can be easily integrated into existing opinion platforms.
摘要
•Introduces gamication to encourage users to review eagerly — reviewers are “gambling on reputation”•Reviewers earn reputation and reviews accumulate credibility.•Reviewers’ reputation is called wealth and is measured in “reputation dollars”•To submit a review the reviewer must invest some of his/her reputation dollars.•RRR can be easily integrated into existing opinion platforms.
论文关键词：Reputation,Reviews,Trust,Trust management method,Online review sites,Customer reviews,Opinion platforms,Electronic-word-of-mouth
论文评审过程：Received 9 March 2019, Revised 8 May 2019, Accepted 13 May 2019, Available online 15 May 2019, Version of Record 21 May 2019.
论文官网地址：https://doi.org/10.1016/j.is.2019.05.005
