The effects of personalization on user continuance in social networking sites
作者：
Highlights：
• Personalization in SNS increases its switching cost and satisfaction.
• Switching cost and satisfaction affect user continuance of SNSs.
• SNS users cannot easily switch to other SNS because of time and efforts invested.
• Social exchange theory provides a useful framework and proves its feasibility.
• A new insight on research concerning participatory networks such as SNSs.
摘要
•Personalization in SNS increases its switching cost and satisfaction.•Switching cost and satisfaction affect user continuance of SNSs.•SNS users cannot easily switch to other SNS because of time and efforts invested.•Social exchange theory provides a useful framework and proves its feasibility.•A new insight on research concerning participatory networks such as SNSs.
论文关键词：Social networking site,Personalization,Continuance,Online service
论文评审过程：Received 2 October 2013, Revised 22 January 2014, Accepted 7 February 2014, Available online 14 March 2014.
论文官网地址：https://doi.org/10.1016/j.ipm.2014.02.002
