The effect of the perceived risk on the adoption of the sharing economy in the tourism industry: The case of Airbnb
作者：
Highlights：
• The extended model of goal-directed behavior effectively describes the adoption decision process of potential Airbnb customers.
• The financial risk and privacy risk negatively affect the intention to use Airbnb as expected.
• The physical risk and performance risk positively affect the intention to use Airbnb unlike the concerns in the press, and this is consistent with “risk paradox” from previous studies.
• The disruptive nature of Airbnb is the main cause of risk paradox because potential customers expect the disruptive value like local communities and exotic experience through the sharing economy.
摘要
•The extended model of goal-directed behavior effectively describes the adoption decision process of potential Airbnb customers.•The financial risk and privacy risk negatively affect the intention to use Airbnb as expected.•The physical risk and performance risk positively affect the intention to use Airbnb unlike the concerns in the press, and this is consistent with “risk paradox” from previous studies.•The disruptive nature of Airbnb is the main cause of risk paradox because potential customers expect the disruptive value like local communities and exotic experience through the sharing economy.
论文关键词：Smart tourism,Sharing economy,Airbnb,MGB,Risk
论文评审过程：Received 14 February 2019, Revised 15 August 2019, Accepted 26 August 2019, Available online 10 September 2019, Version of Record 11 November 2019.
论文官网地址：https://doi.org/10.1016/j.ipm.2019.102108
