Promoting users’ intention to share online health articles on social media: The role of confirmation bias

作者：

Highlights：

• Users with a high level of eHealth literacy are more likely to share positive health articles when they have extreme confirmation bias.

• Users with a high level of eHealth literacy are more likely to share negative health articles when they have moderate confirmation bias or no confirmation bias.

• Users with a low level of eHealth literacy are more likely to share health articles regardless of positive or negative content valence when they have moderate positive confirmation bias.

摘要

•Users with a high level of eHealth literacy are more likely to share positive health articles when they have extreme confirmation bias.•Users with a high level of eHealth literacy are more likely to share negative health articles when they have moderate confirmation bias or no confirmation bias.•Users with a low level of eHealth literacy are more likely to share health articles regardless of positive or negative content valence when they have moderate positive confirmation bias.

论文关键词：Confirmation bias,Content valence,eHealth literacy,Health information behavior,Social media

论文评审过程：Received 1 December 2019, Revised 29 June 2020, Accepted 2 July 2020, Available online 19 July 2020, Version of Record 19 July 2020.

论文官网地址：https://doi.org/10.1016/j.ipm.2020.102354