A quick bite and instant gratification: A simulated Yelp experiment on consumer review information foraging behavior
作者：
Highlights：
• Consumers overestimate their expected search effort before using a review site.
• Compared to consumers who had used Yelp before, those who had never used Yelp expect their browsing duration and review counts to be 42% and 93% higher, respectively.
• Before making a decision, most consumers spend only five minutes or less, read five or fewer reviews, and browse seven to eight pages.
• What information “patches” consumers see within those limited ranges may significantly influence the restaurant choices .
摘要
•Consumers overestimate their expected search effort before using a review site.•Compared to consumers who had used Yelp before, those who had never used Yelp expect their browsing duration and review counts to be 42% and 93% higher, respectively.•Before making a decision, most consumers spend only five minutes or less, read five or fewer reviews, and browse seven to eight pages.•What information “patches” consumers see within those limited ranges may significantly influence the restaurant choices .
论文关键词：Information foraging,Behavior ecology,Consumer information processing,Instant gratification
论文评审过程：Received 9 August 2020, Revised 8 September 2020, Accepted 15 September 2020, Available online 1 October 2020, Version of Record 1 October 2020.
论文官网地址：https://doi.org/10.1016/j.ipm.2020.102391
