Understanding the determinants of online medical crowdfunding project success in China

作者：

Highlights：

• The objective of this study is to systematically investigate the determinants of successful medical crowdfunding projects in China by conducting a mixed-methods approach.

• Health-related characteristics were found to be the most significant trigger influencing the success of medical crowdfunding in China.

• A number of demographic and social factors are also significantly related to the success of medical crowdfunding in China.

• The study sheds light on the localized practices of medical crowdfunding in China with global insights.

摘要

•The objective of this study is to systematically investigate the determinants of successful medical crowdfunding projects in China by conducting a mixed-methods approach.•Health-related characteristics were found to be the most significant trigger influencing the success of medical crowdfunding in China.•A number of demographic and social factors are also significantly related to the success of medical crowdfunding in China.•The study sheds light on the localized practices of medical crowdfunding in China with global insights.

论文关键词：Medical crowdfunding,Success drivers,Health-related information,Tencent GongYi,China

论文评审过程：Received 10 August 2020, Revised 9 December 2020, Accepted 10 December 2020, Available online 19 December 2020, Version of Record 19 December 2020.

论文官网地址：https://doi.org/10.1016/j.ipm.2020.102465