Join or not: The impact of physicians’ group joining behavior on their online demand and reputation in online health communities

作者：

Highlights：

• Individual group joining behavior positively affects individual online demand and reputation.

• The higher person-group fit, the better individual online demand and reputation in online health communities.

• Physicians’ title negatively moderates the relationship between individual group joining behavior and their online demand.

摘要

•Individual group joining behavior positively affects individual online demand and reputation.•The higher person-group fit, the better individual online demand and reputation in online health communities.•Physicians’ title negatively moderates the relationship between individual group joining behavior and their online demand.

论文关键词：Online health communities,Online group joining behavior,Person-group fit,Online demand,Online reputation

论文评审过程：Received 23 October 2020, Revised 9 May 2021, Accepted 9 May 2021, Available online 27 May 2021, Version of Record 27 May 2021.

论文官网地址：https://doi.org/10.1016/j.ipm.2021.102634