The impact of business intelligence on the marketing with emphasis on cooperative learning: Case-study on the insurance companies

作者：

Highlights：

• Business intelligence has a significant effect on marketing through organizational learning.

• BI has a critical impact on financial performance and customer behavior performance.

• BI teams have a notable significance on customer behavior performance and financial performance.

摘要

•Business intelligence has a significant effect on marketing through organizational learning.•BI has a critical impact on financial performance and customer behavior performance.•BI teams have a notable significance on customer behavior performance and financial performance.

论文关键词：Business intelligence,Marketing,Cooperative learning,Customer behavior,Financial performance,Insurance companies,RMSEA,root mean square error of approximation,RMR,root mean square residual,AGFI,adjusted goodness of fit index,GFI,goodness of fit index,CFI,comparative fit index,VoS,value of statistics

论文评审过程：Received 7 August 2021, Revised 7 November 2021, Accepted 12 November 2021, Available online 20 November 2021, Version of Record 20 November 2021.

论文官网地址：https://doi.org/10.1016/j.ipm.2021.102824