Does the involvement of charities matter? Exploring the impact of charities’ reputation and social capital on medical crowdfunding performance
作者：
Highlights：
• This study aims to explore whether and why the involvement of charities affects medical crowdfunding performance.
• A sequential exploratory-explanatory research design with two main studies is conducted.
• Charities could contribute more to the fundraising and participation performances of medical crowdfunding projects than individual fundraisers.
• Drawing on the elaboration likelihood model (ELM) and social capital theory, we considered a charity's reputation as a central route and its social capital as the peripheral route.
• The moderating effect of disease type on medical crowdfunding performance is also investigated.
摘要
•This study aims to explore whether and why the involvement of charities affects medical crowdfunding performance.•A sequential exploratory-explanatory research design with two main studies is conducted.•Charities could contribute more to the fundraising and participation performances of medical crowdfunding projects than individual fundraisers.•Drawing on the elaboration likelihood model (ELM) and social capital theory, we considered a charity's reputation as a central route and its social capital as the peripheral route.•The moderating effect of disease type on medical crowdfunding performance is also investigated.
论文关键词：Medical crowdfunding,Initiator type,Social capital,Elaboration Likelihood Model,Exploratory-explanatory research
论文评审过程：Received 8 November 2021, Revised 18 March 2022, Accepted 5 April 2022, Available online 22 April 2022, Version of Record 22 April 2022.
论文官网地址：https://doi.org/10.1016/j.ipm.2022.102942
