How does government microblog affect tourism market value? The perspective of signaling theory

作者：

Highlights：

• Based on large-scale text analysis technology, this study analyzes the post emotion of government microblog and reveals the influence of government microblog information on tourism market value.

• The signal theory is adopted as the foundation of hypotheses. Mediating effect, moderating effect, and crowding-out effect are investigated.

• It is demonstrated that the post emotion of government microblog significantly affects the market value via a partially mediating role of comment emotion.

• It is found that tourism attention has a crowding-out effect on comment emotion, and people's impression of scenic spots will enable them to selectively look for information and comment.

摘要

•Based on large-scale text analysis technology, this study analyzes the post emotion of government microblog and reveals the influence of government microblog information on tourism market value.•The signal theory is adopted as the foundation of hypotheses. Mediating effect, moderating effect, and crowding-out effect are investigated.•It is demonstrated that the post emotion of government microblog significantly affects the market value via a partially mediating role of comment emotion.•It is found that tourism attention has a crowding-out effect on comment emotion, and people's impression of scenic spots will enable them to selectively look for information and comment.

论文关键词：Government signal,Emotion,Market value,Tourism,COVID-19,Social media

论文评审过程：Received 18 March 2022, Revised 24 May 2022, Accepted 30 May 2022, Available online 9 June 2022, Version of Record 9 June 2022.

论文官网地址：https://doi.org/10.1016/j.ipm.2022.102991