Social media utilization in business-to-business relationships of technology industry firms

作者：

Highlights：

• New understanding about use, potential and challenges of social media in B2Bs external use.

• Better understanding of special challenges and features of B2B-related social media.

• Discovered social media use between different company sizes and turnover similar.

• Found a number of external social media uses that were seen as important by B2Bs.

• Found statistically significant correlations between social media use and potential.

摘要

•New understanding about use, potential and challenges of social media in B2Bs external use.•Better understanding of special challenges and features of B2B-related social media.•Discovered social media use between different company sizes and turnover similar.•Found a number of external social media uses that were seen as important by B2Bs.•Found statistically significant correlations between social media use and potential.

论文关键词：Social media,Business-to-business,Customer interface,Partner interface,Technology industry,Survey

论文评审过程：Available online 19 August 2013.

论文官网地址：https://doi.org/10.1016/j.chb.2013.07.047