Receptive to bad reception: Jerky motion can make persuasive messages more effective

作者：

Highlights：

• Jerky character motion increased self-reported compliance.

• It also decreased heart rate variability.

• This indicates attentional mediation.

摘要

•Jerky character motion increased self-reported compliance.•It also decreased heart rate variability.•This indicates attentional mediation.

论文关键词：Advertising,Cognition,Computer animation,Decision making,New media,Physiological measures

论文评审过程：Available online 15 December 2013.

论文官网地址：https://doi.org/10.1016/j.chb.2013.11.012