The role of stereotypical beliefs in gender-based activation of the Proteus effect

作者：

Highlights：

• Investigates the role of belief in stereotypes for the Proteus effect.

• Proteus effect, which assumes people act like avatars look, was not found.

• People with male (female) avatars acted more feminine (masculine).

• Beliefs in stereotypes did not moderate expected Proteus effect.

摘要

•Investigates the role of belief in stereotypes for the Proteus effect.•Proteus effect, which assumes people act like avatars look, was not found.•People with male (female) avatars acted more feminine (masculine).•Beliefs in stereotypes did not moderate expected Proteus effect.

论文关键词：Proteus effect,Avatars,Stereotyping,Gender

论文评审过程：Available online 11 June 2014.

论文官网地址：https://doi.org/10.1016/j.chb.2014.05.010