Applying channel complementarity theory to new and traditional economic media usage patterns of U.S. investors
作者：
Highlights：
• We surveyed 1116 financial investors from a national sample to investigate media use patterns related to financial news.
• We used channel complementarity theory to examine the degree to which one type of media use is related to other types of media use.
• Findings indicate a high degree of complementarity between new and traditional media use for financial information purposes.
• We also examine key boundary conditions for the complementarity theory approach.
摘要
•We surveyed 1116 financial investors from a national sample to investigate media use patterns related to financial news.•We used channel complementarity theory to examine the degree to which one type of media use is related to other types of media use.•Findings indicate a high degree of complementarity between new and traditional media use for financial information purposes.•We also examine key boundary conditions for the complementarity theory approach.
论文关键词：Complementarity theory,Online communication,Financial media,Information seeking,Biased media,Economic communication
论文评审过程：Available online 17 June 2014.
论文官网地址：https://doi.org/10.1016/j.chb.2014.05.018
