Rationality-based beliefs affecting individual’s attitude and intention to use privacy controls on Facebook: An empirical investigation
作者：
Highlights：
• We model attitude and intention to use Facebook privacy controls.
• Benefits of using controls shapes positive attitude toward using controls.
• Costs of using controls negatively drives attitude toward using controls.
• Costs of not using controls shapes positive attitude toward using controls.
摘要
•We model attitude and intention to use Facebook privacy controls.•Benefits of using controls shapes positive attitude toward using controls.•Costs of using controls negatively drives attitude toward using controls.•Costs of not using controls shapes positive attitude toward using controls.
论文关键词：Facebook,Online social networking,Privacy control,Rational choice,Rationality-based beliefs,Theory of planned behavior
论文评审过程：Available online 28 June 2014.
论文官网地址：https://doi.org/10.1016/j.chb.2014.05.027
