Motivation profiles of online Poker players and the role of interface preferences: A laddering study among amateur and (semi-) professionals

作者：

Highlights：

• Reveals attributes–consequences–values means-end chains for online Poker.

• Compares motives for online Poker in amateurs and (semi) professionals.

• Reveals linkages between Poker website characteristics and player motivations.

• Generates Hierarchical Value Maps based on a laddering dataset of 793 linkages.

• Shows that monetary goals are strongly interwoven with play dynamics and experiences.

摘要

•Reveals attributes–consequences–values means-end chains for online Poker.•Compares motives for online Poker in amateurs and (semi) professionals.•Reveals linkages between Poker website characteristics and player motivations.•Generates Hierarchical Value Maps based on a laddering dataset of 793 linkages.•Shows that monetary goals are strongly interwoven with play dynamics and experiences.

论文关键词：Online Poker,Qualitative,Motivations,Human–computer interaction,Media choice,Means-end chain theory

论文评审过程：Available online 26 July 2014.

论文官网地址：https://doi.org/10.1016/j.chb.2014.07.009