Impacts of decision-making biases on eWOM retrust and risk-reducing strategies

作者：

Highlights：

• Decision-making biases may influence risk-taking strategies and re-trust in eWOM.

• Inertia and overconfidence biases positively affect the re-trust in eWOM.

• Consumers with a stronger illusion of control bias place less trust in eWOM again.

• Different strategies lead to different associations with re-trust in eWOM.

摘要

•Decision-making biases may influence risk-taking strategies and re-trust in eWOM.•Inertia and overconfidence biases positively affect the re-trust in eWOM.•Consumers with a stronger illusion of control bias place less trust in eWOM again.•Different strategies lead to different associations with re-trust in eWOM.

论文关键词：Decision-making biases,Illusion of control,Inertia,Overconfidence,Risk,Word of mouth (WOM)

论文评审过程：Available online 23 August 2014.

论文官网地址：https://doi.org/10.1016/j.chb.2014.08.002