Can sharing affect liking? Online taste performances, feedback, and subsequent media preferences

作者:

Highlights:

• An experiment tested whether online sharing improves attitudes toward media content.

• Participants shared their taste publicly or privately, and received feedback.

• Negative feedback reduced liking of content shared publicly or privately.

• Publicly expressed attitudes were strengthened for frequent sharers.

• Effects of negative and positive feedback were evident one week later.

摘要

•An experiment tested whether online sharing improves attitudes toward media content.•Participants shared their taste publicly or privately, and received feedback.•Negative feedback reduced liking of content shared publicly or privately.•Publicly expressed attitudes were strengthened for frequent sharers.•Effects of negative and positive feedback were evident one week later.

论文关键词:Impression management,Identity shift,Taste performance,Feedback,Media preferences,Media sharing

论文评审过程:Available online 29 January 2015.

论文官网地址:https://doi.org/10.1016/j.chb.2015.01.018