In-store mobile usage: Downloading and usage intention toward mobile location-based retail apps

作者：

Highlights：

• Perceived interactivity and compatibility were related to affective involvement.

• Affective involvement was related to downloading and usage intention.

• Cognitive involvement was not related to downloading and usage intention.

• Experiential orientation moderated the effect of affective involvement on intention.

摘要

•Perceived interactivity and compatibility were related to affective involvement.•Affective involvement was related to downloading and usage intention.•Cognitive involvement was not related to downloading and usage intention.•Experiential orientation moderated the effect of affective involvement on intention.

论文关键词：Compatibility,Effort expectancy,Involvement,Mobile location-based service,Retail apps,Time convenience

论文评审过程：Available online 6 February 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2015.01.012