Gender effects and cooperation styles in the Facebook community: A quasi-experimental assessment

作者：

Highlights：

• Online SNS’s provide a rich set for studying cooperation behaviour online.

• A social dilemma is used in order to study cooperation styles on Facebook users.

• Three cooperation styles are examined: Altruists, free-riders and conditional cooperators.

• Attachment to Facebook is measured considering intention and intensity of use.

• Gender effects are observed for conditional cooperators with high attachment to Facebook.

摘要

•Online SNS’s provide a rich set for studying cooperation behaviour online.•A social dilemma is used in order to study cooperation styles on Facebook users.•Three cooperation styles are examined: Altruists, free-riders and conditional cooperators.•Attachment to Facebook is measured considering intention and intensity of use.•Gender effects are observed for conditional cooperators with high attachment to Facebook.

论文关键词：Facebook,Gender effects,Social dilemmas,VCM

论文评审过程：Available online 9 February 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2014.11.065