Travellers’ acceptance of consumer-generated media: An integrated model of technology acceptance and source credibility theories

作者：

Highlights：

• TAM factors proved more salient in determining online travellers’ acceptance of CGM.

• Source credibility factors effectively captured variations in perceived usefulness and attitudes unaccounted for by TAM.

• Effect of trustworthiness on usage intention was mediated by attitude and usefulness.

• Results highlight the critical role of ease of use perception in CGM contexts.

• Findings demonstrate that source credibility factors are antecedents of CGM usefulness.

摘要

•TAM factors proved more salient in determining online travellers’ acceptance of CGM.•Source credibility factors effectively captured variations in perceived usefulness and attitudes unaccounted for by TAM.•Effect of trustworthiness on usage intention was mediated by attitude and usefulness.•Results highlight the critical role of ease of use perception in CGM contexts.•Findings demonstrate that source credibility factors are antecedents of CGM usefulness.

论文关键词：User-generated content,Social media,Source credibility,Structural equation modelling,TripAdvisor

论文评审过程：Available online 14 February 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2014.12.049