Exploring the relationship between cognitive effort exertion and regret in online vs. offline shopping

作者：

Highlights：

• Modeled experienced regret as a function of cognitive effort and store location.

• Cognitive effort moderates the effect of store location on experienced regret.

• Modeled experienced regret as a function of information type and cognitive effort.

• Cognitive effort moderates the effect of information type on experienced regret.

摘要

•Modeled experienced regret as a function of cognitive effort and store location.•Cognitive effort moderates the effect of store location on experienced regret.•Modeled experienced regret as a function of information type and cognitive effort.•Cognitive effort moderates the effect of information type on experienced regret.

论文关键词：Cognitive effort,Regret,Online and offline shopping

论文评审过程：Available online 28 March 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2015.03.034