Who will buy smart glasses? Empirical results of two pre-market-entry studies on the role of personality in individual awareness and intended adoption of Google Glass wearables

作者：

Highlights：

• We introduce smart glasses to the consumer literature.

• We investigate the direct and moderating role of personality.

• We show that personality plays a significant role smart glass use (intention).

• We provide pre-market entry knowledge about smart glasses.

摘要

•We introduce smart glasses to the consumer literature.•We investigate the direct and moderating role of personality.•We show that personality plays a significant role smart glass use (intention).•We provide pre-market entry knowledge about smart glasses.

论文关键词：Augmented reality,Smart glasses,Google Glass,Personality,Wearables,New media adoption

论文评审过程：Available online 17 April 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2015.03.003