LCP segmentation: A framework for evaluation of user engagement in online social networks

作者：

Highlights：

• Proposing a novel framework for segmentation of fan page users in social networks.

• Utilizing different methodologies such as data mining, sentiment analysis and CRM.

• Considering engagement factors such as Polarity for the first time in segmentation.

• The potential to provide a practical foundation for future research in this scope.

• Providing useful insights about monitoring and management of fan pages.

摘要

•Proposing a novel framework for segmentation of fan page users in social networks.•Utilizing different methodologies such as data mining, sentiment analysis and CRM.•Considering engagement factors such as Polarity for the first time in segmentation.•The potential to provide a practical foundation for future research in this scope.•Providing useful insights about monitoring and management of fan pages.

论文关键词：LCP segmentation,Online social networks,Social CRM,Music marketing,Customer engagement,Facebook

论文评审过程：Available online 14 April 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2015.03.080