Factors influencing mobile data service (MDS) continuance intention: An empirical study

作者：

Highlights：

• We investigate factors that impact mobile data service (MDS) continuance intention.

• A survey was conducted with 196 users of MDS.

• System service quality, service mobility, and customer experience impact MDS continuance intention.

• Customer experience partially mediates system service quality and MDS continuance intention.

• Customer experience partially mediates service mobility and MDS continuance intention.

摘要

•We investigate factors that impact mobile data service (MDS) continuance intention.•A survey was conducted with 196 users of MDS.•System service quality, service mobility, and customer experience impact MDS continuance intention.•Customer experience partially mediates system service quality and MDS continuance intention.•Customer experience partially mediates service mobility and MDS continuance intention.

论文关键词：Mobile data service,Customer experience,Service mobility,System service quality,Continuance intention,Partial least squares

论文评审过程：Available online 17 April 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2015.04.008