Tourists’ intention to visit a destination: The role of augmented reality (AR) application for a heritage site

作者：

Highlights：

• We investigated Augmented Reality (AR) application users’ intention to visit destination.

• AR application is developed as a part of smart tourism to provide information about destination.

• We conduct surveys and apply structural equation model to find the causal relationship.

• Personal, stimulus, and situational factors are significantly affect the AR usage intention and destination visit intention.

• The findings explain why tourist use AR application and its influence to the intention to visit destination.

摘要

•We investigated Augmented Reality (AR) application users’ intention to visit destination.•AR application is developed as a part of smart tourism to provide information about destination.•We conduct surveys and apply structural equation model to find the causal relationship.•Personal, stimulus, and situational factors are significantly affect the AR usage intention and destination visit intention.•The findings explain why tourist use AR application and its influence to the intention to visit destination.

论文关键词：Augmented reality,Technology readiness,Technology acceptance model,Technology readiness and acceptance model,Destination visit,Smart tourism

论文评审过程：Available online 26 March 2015, Version of Record 31 May 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2015.02.068