Anonymous social media – Understanding the content and context of Yik Yak

作者:

Highlights:

• Mixed methods were used to analyze 4001 Yik Yak posts from 42 college campuses.

• A large percentage of posts focused on context specific aspects of campus life.

• Profanity and vulgarity were frequent in posts, as well as sexual references.

• Many posts reflected domains of perceived normative behaviors on college campuses.

• The potential for abusive postings may be mediated by online community policies.

摘要

•Mixed methods were used to analyze 4001 Yik Yak posts from 42 college campuses.•A large percentage of posts focused on context specific aspects of campus life.•Profanity and vulgarity were frequent in posts, as well as sexual references.•Many posts reflected domains of perceived normative behaviors on college campuses.•The potential for abusive postings may be mediated by online community policies.

论文关键词:Anonymous,Social media,Yik Yak,College,University

论文评审过程:Author links open overlay panelErik W.BlackaPersonEnvelopeKelseyMezzinabLindsay A.Thompsona

论文官网地址:https://doi.org/10.1016/j.chb.2015.11.043