Improving social media measurement in surveys: Avoiding acquiescence bias in Facebook research
作者：
Highlights：
• Agree–disagree questions about social media use are prone to acquiescence bias.
• Acquiescence inflates reliabilities and factor loadings, and alters correlations.
• Both better design and statistical tools can correct for these biases.
• There are benefits and limits for each corrective approach.
• Research would be improved by avoiding agree–disagree questions.
摘要
•Agree–disagree questions about social media use are prone to acquiescence bias.•Acquiescence inflates reliabilities and factor loadings, and alters correlations.•Both better design and statistical tools can correct for these biases.•There are benefits and limits for each corrective approach.•Research would be improved by avoiding agree–disagree questions.
论文关键词：Social media measurement,Acquiescence,Agree–disagree scales,Survey experiment,Method biases,Correlates of Facebook use
论文评审过程：Received 1 July 2015, Revised 21 November 2015, Accepted 2 December 2015, Available online 21 December 2015, Version of Record 21 December 2015.
论文官网地址：https://doi.org/10.1016/j.chb.2015.12.008
