The relationship between perceived e-service quality and brand equity: A simultaneous equations system approach
作者：
Highlights：
• We build a hierarchical and multidimensional model of e-banking service quality.
• Simultaneous equations system is developed and is estimated by OLS, 2SLS, and 3SLS.
• Quality of E-banking service has positive effects on trust and satisfaction.
• Trust and satisfaction significantly affect loyalty, which influence brand equity.
• Simultaneous relationships are confirmed among satisfaction, trust, and loyalty.
摘要
•We build a hierarchical and multidimensional model of e-banking service quality.•Simultaneous equations system is developed and is estimated by OLS, 2SLS, and 3SLS.•Quality of E-banking service has positive effects on trust and satisfaction.•Trust and satisfaction significantly affect loyalty, which influence brand equity.•Simultaneous relationships are confirmed among satisfaction, trust, and loyalty.
论文关键词：Quality of electronic services,Brand equity,Trust,Satisfaction,Loyalty,Simultaneity
论文评审过程：Received 17 July 2015, Revised 18 November 2015, Accepted 2 December 2015, Available online 28 December 2015, Version of Record 28 December 2015.
论文官网地址：https://doi.org/10.1016/j.chb.2015.12.006
