Understanding online regret experience using the theoretical lens of flow experience

作者：

Highlights：

• The study investigates the effects of online users' regret experience.

• Regret is linked to dissatisfaction, brand switching, and service discontinuity.

• Existing research has not fully explained how the regret experience can be predicted.

• Playfulness and user-focused attention increase the incidence of regret experiences.

摘要

•The study investigates the effects of online users' regret experience.•Regret is linked to dissatisfaction, brand switching, and service discontinuity.•Existing research has not fully explained how the regret experience can be predicted.•Playfulness and user-focused attention increase the incidence of regret experiences.

论文关键词：Adolescent,Cross-sectional survey,Flow theory,Facebook online regret,Social networking sites

论文评审过程：Received 20 July 2015, Revised 10 December 2015, Accepted 17 December 2015, Available online 28 December 2015, Version of Record 28 December 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2015.12.041