Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness

作者：

Highlights：

• Individuals have different psychological distances toward their Facebook pages (Timeline & News Feed).

• Individuals' social relationship in Facebook influences the psychological distance toward the pages (Timeline & News Feed).

• The psychological distances influence the effectiveness of messages in those Facebook pages (Timeline & News Feed).

摘要

•Individuals have different psychological distances toward their Facebook pages (Timeline & News Feed).•Individuals' social relationship in Facebook influences the psychological distance toward the pages (Timeline & News Feed).•The psychological distances influence the effectiveness of messages in those Facebook pages (Timeline & News Feed).

论文关键词：Facebook,Social networking advertising,Construal level theory

论文评审过程：Received 7 May 2015, Revised 14 October 2015, Accepted 14 December 2015, Available online 30 December 2015, Version of Record 30 December 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2015.12.031