Mobile social commerce: The booster for brand loyalty?

作者：

Highlights：

• CFSMIP influences PU positively.

• CFSMIP is insignificant in preventing CI.

• PU partially mediates the influence of CFSMIP.

• CI to use mobile social commerce influences BL.

• SA on using mobile social commerce influences BL.

摘要

•CFSMIP influences PU positively.•CFSMIP is insignificant in preventing CI.•PU partially mediates the influence of CFSMIP.•CI to use mobile social commerce influences BL.•SA on using mobile social commerce influences BL.

论文关键词：Expectation confirmation model,Privacy concern,Brand loyalty,Mobile social media,Mobile social commerce,Malaysia

论文评审过程：Received 7 November 2015, Revised 19 January 2016, Accepted 22 January 2016, Available online 8 February 2016, Version of Record 8 February 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.01.027