Facebook, Twitter, & Qr codes: An exploratory trial examining the feasibility of social media mechanisms for sample recruitment

作者:

Highlights:

• QR codes showed potential in recruitment of adolescents to online health research.

• QR code postcards can be a tangible recruitment method that is economical for reaching adolescents.

• Twitter had the lowest response percentage across the examined recruitment channels.

• Facebook recruitment performance resulted in the highest cost per recruitment participant.

• Facebook response rates across the duration of the study may be a more gradual recruitment method.

摘要

•QR codes showed potential in recruitment of adolescents to online health research.•QR code postcards can be a tangible recruitment method that is economical for reaching adolescents.•Twitter had the lowest response percentage across the examined recruitment channels.•Facebook recruitment performance resulted in the highest cost per recruitment participant.•Facebook response rates across the duration of the study may be a more gradual recruitment method.

论文关键词:Research recruitment,Adolescent sampling,Social media,QR code,Twitter,Facebook,Cost effectiveness

论文评审过程:Received 6 February 2015, Revised 21 January 2016, Accepted 4 February 2016, Available online 23 February 2016, Version of Record 23 February 2016.

论文官网地址:https://doi.org/10.1016/j.chb.2016.02.006