Understanding consumer intention to participate in online travel community and effects on consumer intention to purchase travel online and WOM: An integration of innovation diffusion theory and TAM with trust

作者：

Highlights：

• We propose a model of consumers' intention to participate in online travel communities.

• We examine which factors influence consumer intention to participate in online travel community.

• Innovation diffusion theory and TAM with trust provide and appropriate model for explaining consumers' intention to participate.

• Religiosity plays an important role in consumer behaviour intention.

摘要

•We propose a model of consumers' intention to participate in online travel communities.•We examine which factors influence consumer intention to participate in online travel community.•Innovation diffusion theory and TAM with trust provide and appropriate model for explaining consumers' intention to participate.•Religiosity plays an important role in consumer behaviour intention.

论文关键词：Intention to participate,Online travel communities,Innovation diffusion theory,TAM,Trust,WOM

论文评审过程：Received 12 June 2015, Revised 2 February 2016, Accepted 9 February 2016, Available online 23 February 2016, Version of Record 23 February 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.02.038