Source does matter: Contextual effects on online media-embedded health campaigns against childhood obesity

作者：

Highlights：

• First systematic research on variations of online source credibility perceptions.

• Experimental study on online re-contextualization effects.

• Stratified sample for education levels of 700 secondary school students.

• Provocative campaigning takes the risk of boomerang effects.

• Media and argumentation-type affects affective self-perceptions of weight.

摘要

•First systematic research on variations of online source credibility perceptions.•Experimental study on online re-contextualization effects.•Stratified sample for education levels of 700 secondary school students.•Provocative campaigning takes the risk of boomerang effects.•Media and argumentation-type affects affective self-perceptions of weight.

论文关键词：Online media,Source credibility,Health communication,Campaigning effects,Obesity

论文评审过程：Received 6 August 2015, Revised 15 February 2016, Accepted 16 February 2016, Available online 5 March 2016, Version of Record 5 March 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.02.067