Tell me what they are like and I will tell you where they buy. An analysis of omnichannel consumer behavior

作者：

Highlights：

• In omnichannel context online and mobile devices have different roles.

• Consumers' personal traits determine the use of online and mobile devices.

• Impulsive buyers prefer mobile channels in omnichannel contexts.

• Consumers with high need for touch choose online channels.

摘要

•In omnichannel context online and mobile devices have different roles.•Consumers' personal traits determine the use of online and mobile devices.•Impulsive buyers prefer mobile channels in omnichannel contexts.•Consumers with high need for touch choose online channels.

论文关键词：Omnichannel,Impulsiveness,Need for touch,Mobile devices

论文评审过程：Received 23 February 2016, Revised 28 November 2016, Accepted 30 November 2016, Available online 1 December 2016, Version of Record 8 December 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.11.064