What makes you tick? The psychology of social media engagement in space science communication

作者：

Highlights：

• Big data analysis to study social media engagement in space science communication.

• Machine learning predicted social media message engagement level with 90% accuracy.

• Engaging social media space science posts contain features unique to space science.

• These features are anger, authenticity, visual description and a tentative tone.

摘要

•Big data analysis to study social media engagement in space science communication.•Machine learning predicted social media message engagement level with 90% accuracy.•Engaging social media space science posts contain features unique to space science.•These features are anger, authenticity, visual description and a tentative tone.

论文关键词：Science communication,Social media,Machine learning,Psychometrics,Facebook,Twitter

论文评审过程：Received 3 June 2016, Revised 30 November 2016, Accepted 30 November 2016, Available online 1 December 2016, Version of Record 9 December 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.11.068