Retweeting #WorldEnvironmentDay: A study of content features and visual rhetoric in an environmental movement
作者：
Highlights：
• We analyze a sample of 1271 tweets collected during World Environment Day.
• Hashtags and URLs had a significant but mixed relationships with retweeting.
• Three strategies, Ethos, Pathos and Logos were found in the visual netoric.
• Ethos is the most dominant strategy in the visual netoric of the movement.
• Ethos and Pathos were significantly associated with retweeting.
摘要
•We analyze a sample of 1271 tweets collected during World Environment Day.•Hashtags and URLs had a significant but mixed relationships with retweeting.•Three strategies, Ethos, Pathos and Logos were found in the visual netoric.•Ethos is the most dominant strategy in the visual netoric of the movement.•Ethos and Pathos were significantly associated with retweeting.
论文关键词：Twitter,Persuasion,Netoric,Visual rhetoric,World Environment Day,Social movements
论文评审过程：Received 15 July 2016, Revised 30 November 2016, Accepted 1 December 2016, Available online 2 December 2016, Version of Record 13 December 2016.
论文官网地址：https://doi.org/10.1016/j.chb.2016.12.003
