The influence of media multitasking on the impulse to buy: A moderated mediation model

作者：

Highlights：

• Perceived information utility mediates media multitasking and the impulse to buy.

• Perceived social presence mediates media multitasking and the impulse to buy.

• IBT moderates the mediation effect of perceived social presence.

摘要

•Perceived information utility mediates media multitasking and the impulse to buy.•Perceived social presence mediates media multitasking and the impulse to buy.•IBT moderates the mediation effect of perceived social presence.

论文关键词：Impulse-buying tendency (IBT),Media multitasking,Perceived information utility,Perceived social presence,Stimulus-organism-response (S-O-R) framework,The impulse to buy

论文评审过程：Received 1 August 2016, Revised 26 December 2016, Accepted 28 December 2016, Available online 29 December 2016, Version of Record 4 January 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2016.12.071