Retweeting in health promotion: Analysis of tweets about Breast Cancer Awareness Month

作者：

Highlights：

• Analyzed Tweets about Breast Cancer Awareness Month.

• Many tweets were posted for the promotional goals of fundraising and sales events.

• Tweets with photos or images exhibited greater retweetability.

• Health campaigns on Twitter need support from celebrities, media, and government.

摘要

•Analyzed Tweets about Breast Cancer Awareness Month.•Many tweets were posted for the promotional goals of fundraising and sales events.•Tweets with photos or images exhibited greater retweetability.•Health campaigns on Twitter need support from celebrities, media, and government.

论文关键词：Information diffusion,Social media,Health campaign

论文评审过程：Received 19 September 2016, Revised 23 March 2017, Accepted 11 April 2017, Available online 18 April 2017, Version of Record 19 April 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.04.025