How does the web game design influence the behavior of e-banking users?

作者：

Highlights：

• Conceptual model, explanatory of e-banking adoption with game design is proposed.

• Gamification has a major influence in e-banking intention to use.

• Game design should be implemented to stimulate the customers to use e-banking.

摘要

•Conceptual model, explanatory of e-banking adoption with game design is proposed.•Gamification has a major influence in e-banking intention to use.•Game design should be implemented to stimulate the customers to use e-banking.

论文关键词：E-banking,Gamification,Web design,Software development,Technology acceptance

论文评审过程：Received 11 November 2016, Revised 17 April 2017, Accepted 17 April 2017, Available online 21 April 2017, Version of Record 24 April 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.04.034