The role of intentions in facebook usage among educated youth in Pakistan: An extension of the theory of planned behavior

作者:

Highlights:

• Both standard and extended TPB model supported by the analysis.

• Attitude, subjective norm, PBC predicted the intention to continue using Facebook.

• Past behavior significantly predicted the intention to continue using Facebook.

• Manifest and latent functions predicted the later behavior of Facebook usage.

摘要

•Both standard and extended TPB model supported by the analysis.•Attitude, subjective norm, PBC predicted the intention to continue using Facebook.•Past behavior significantly predicted the intention to continue using Facebook.•Manifest and latent functions predicted the later behavior of Facebook usage.

论文关键词:Facebook functionality and intentions,Extending theory,Social networking websites (SNWs),Theory of planned behavior (TPB),Technologically simple societies,Pakistan

论文评审过程:Received 9 August 2016, Revised 23 March 2017, Accepted 22 April 2017, Available online 22 April 2017, Version of Record 25 April 2017.

论文官网地址:https://doi.org/10.1016/j.chb.2017.04.045