Effects of social popularity and time scarcity on online consumer behaviour regarding smart healthcare products: An eye-tracking approach
作者：
Highlights：
• The effects of social popularity and time scarcity on online consumer perceptions of smart healthcare products.
• Signaling theory and conducted a laboratory-based eye-tracking design.
• Collected both questionnaire and user visual fixation data for analysis.
• Social popularity is important to consumers' trust, perceived product quality, and perceived value.
• Time scarcity is only important for perceived product quality and perceived value.
摘要
•The effects of social popularity and time scarcity on online consumer perceptions of smart healthcare products.•Signaling theory and conducted a laboratory-based eye-tracking design.•Collected both questionnaire and user visual fixation data for analysis.•Social popularity is important to consumers' trust, perceived product quality, and perceived value.•Time scarcity is only important for perceived product quality and perceived value.
论文关键词：Social popularity,Time scarcity,Smart healthcare,Eye tracking
论文评审过程：Received 7 April 2017, Revised 12 August 2017, Accepted 30 August 2017, Available online 20 September 2017, Version of Record 16 October 2017.
论文官网地址：https://doi.org/10.1016/j.chb.2017.08.049
